For AI and SaaS founders whose sales team can't close like they do

Founder can sell. Team can't.

You close deals your team can't touch. That's not a hiring problem. What makes you effective was never extracted, documented, or taught. I find the pattern behind your wins, turn it into a system, and coach your team to run it.

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68%Founders fail the handoff to their first sales hire

35-40%Founder close rate

15-20%First hire close rate

Sources: RVNU, based on assessment data across 200+ B2B SaaS companies; M Accelerator.

Where the handoff breaks

ExtractFind the pattern

SystemiseBuild the playbook

EmbedCoach it in

The Problem

You can close. Your team can't.

That gap doesn't close itself. It closes when the pattern behind your wins gets extracted, systemised, and coached into the team.

You're still the best rep in the room

Every big deal still needs you in it. That's not always a compliment.

Your first hire can't repeat your wins

They watched you close it. They still can't do it themselves.

You've never had to explain how you sell

It's instinct. Instinct doesn't scale without a system behind it.

Deals stall exactly where you used to save them

The team hits the same wall every time. You just don't see it happen anymore.

Hiring another AE won't fix this

A new hire copies activity, not judgment. The system has to exist first.

You're guessing what to teach

Without a clear pattern, coaching turns into generic advice instead of your actual playbook.

The Cost

This is not free to ignore.

Every quarter this stays unsolved, it costs you in hiring, time, and revenue you should already have.

A bad hire

The average bad sales hire costs $177,171, two to four times their salary at this stage.

Your time in deals

Every hour you spend closing for the team is an hour not spent running the business.

Revenue left on the table

Deals your team could close today, if the system existed to teach them how.

A ceiling on growth

You can't scale past what you personally can sell.

Source: SalesFuel, average cost of a bad sales hire.

Right now

The founder wins every important deal.

The fix

A team that executes the founder's approach, without relying on the founder all the time.

The Founder Sales System

Extract. Systemise. Embed.

Three phases. One system. Built from how you already sell, not a generic playbook.

01 · Extract

Find the pattern behind your wins

Extract doesn't mean weeks of interviews. Most of this comes from calls and deals you've already had, not new time on your calendar. We go through your best deals together. What you noticed, what you said, what moved the buyer. The instinct gets named.

Win and loss review
Call and deal breakdown
What you do that isn't written down anywhere, or that you don't even realise you're doing

02 · Systemise

Turn it into something repeatable

The pattern becomes a playbook. Qualification, messaging, and objection handling, built from what actually works for you.

A playbook built from your real deals
Qualification and messaging that match how you sell
A system your team can follow without you in the room

03 · Embed

Coach the team to run it

A playbook without coaching just sits in a doc. We run it with your team until it's how they sell, not just what they read.

Live coaching on real deals
Manager cadence that reinforces the system
A team that closes without you rescuing the deal

Training alone lifts productivity 23%. Training plus ongoing coaching lifts it 88%. (Olivero, Bane & Kopelman, 1997, reconfirmed by current sales-coaching research)

About the Founder

Pattern recognition, plus sales coaching

Alan Singhavara has spent 15+ years inside B2B SaaS sales, from carrying a number in early-stage environments to leading global teams through rapid growth, including two unicorn journeys.

That experience is what this method is built on. Spotting the pattern behind a founder's wins is one skill. Coaching a team to actually run it is another. Most consultants have one. This works because it combines both.

Connect on LinkedIn

Tech Company, Accounting Revenue increased by 198%

Within 6 months, re-building the sales motion.

SaaS Company, Business Intelligence Forecast accuracy improved from 35%→≤5%

Plus a 36% increase in monthly pipeline generation.

SaaS Company, Analytics Sales performance increased from 50%→180%

Underperforming sales team turned around within 3 months by simplifying priorities and execution.